When I started Out Of The Box Marketing 8 years ago, I never would have imagined all of the amazing clients I would have been able to work with - and the terrific projects I would have got to work on.

We have grown up a lot in that time, and what we offer to you, our clients, has continued to change as well.

Which has lead us here… to introducing our new name Fused Software.

Why the change?

It’s funny how often the thing you do the best, is the thing you seem to value the least.

For me and my team, it has always been the “techy” stuff.

In the last (almost) decade we have:

• Completed 537+ integrations, development and tech projects
• Worked on 135+ Software Systems
• Helped 300+ clients across the world
• Grown to a dedicated 10 person development and support team

But, even with all of this experience, we still often get clients saying to us:

“Hi James, I know you do marketing, but I need someone that can (build some large technical project) - do you know someone that can help us?”

This slowly painted a picture that told us our name “Out Of The Box Marketing” no longer articulated what we truly did anymore, and we were doing a disservice to our clients (and leaving money on the table) by clinging to this name.

So, the search begun for a new name…

Now, something I say to clients that are trying to name their new business is:

“Just pick one. Nobody ever cares about your name as much as you will…”

But, in hindsight - it had obviously been a long time since I had renamed my own business because I definitely lost some sleep trying to find the “perfect” name that said what we did.

We started off looking at our client base - profiling our best customers, and asking them why they used us.

From it, we learned a few key things about ourselves:

1. When it comes to marketing tech, we’re world-class - Our ability to quickly and reliably work with APIs, CRMs and heavy technical was highly valued
2. 50% of our customers are either agencies or referrals from agencies - these agencies love that we can do the super-technical parts of projects so they can focus on doing what they do best
3. We offer genuine, old-fashion service, and treat our clients like our mates - rather than making them jump into technical scheduling tools, or phone call queues, our customers like that they can just CALL us or speak to a real human being.

So, after many (many) iterations, we landed on Fused Software.

So, the next chapter begins…

And while our name has changed - who we are, our team and our awesome service is just the same as always.

We hope you like our new name, and we look forward to serving you soon!

Cheers.

James Jackson

Managing Director